Bull Ski & Kajakk Specialist retailer in cross-country skiing, kayaking, cycling and running. Three stores in Oslo, one online store, and a B2B business serving some of the largest sports clubs in the region with dedicated pricing and assortments per club. Bull does not compete on price. They compete on advice from staff who test the range themselves. That put two demands on the stack: content had to be as easy to publish as products, and the online experience had to match the in-store one across inventory, orders and customer history. We delivered the complete solution. Strategy and advisory on payment, logistics and workflow. Technical project management across all third parties. Omnium as the order management layer, unifying orders, inventory and customer data across stores, workshop and web, and connecting to point-of-sale, checkout and transport management with automated shipment handling. Operations on AWS, plus ongoing support and strategic follow-up.
- Ecommerce
- Implementations and project management
- Operations
- Advisory
The challenger that gets AI and winning Commerce solutions into production. We build the agentic layer on top of your commerce stack, where operations actually run.
We are a technology-driven agency with a human approach. We help you work smarter at the intersection of business, technology and people, and we measure the result in operations.
Over 25 years of experience. More than 80 specialists across Norway, Poland and Portugal. We advise, implement and operate.
The AI layer on top of order management:
Order management holds exactly what agents need to be useful: orders, inventory, returns, fulfilment logic and customer history. We build the layer above it, where AI agents act on live operations.
- Exception handling.
- Agents detect stuck orders, failed payments and split deliveries, then resolve or escalate with full context.
- Customer service, order status, returns and delivery questions answered against real operational data, with human handover where it matters.
- Fulfilment and routing: Agents evaluate routing against margin and delivery promise, not stock levels alone. Product content. Agents produce and maintain structured content, published to storefront, marketplaces and AI channels.
- Agentic commerce readiness: Product, price and inventory data exposed so external agents can discover, evaluate and buy from you.
Composable by default Best-of-breed content, order orchestration and an AI layer that makes both compound. We take commercial responsibility for the outcome: conversion, average order value, cost to serve and retention.